Here are a few excerpts from a wonderful article by the folks at About.com on the topic.
Click here to view the full article - http://sbinformation.about.com/od/businessblogfaq/f/businessblogs8.htm
Question: What are the benefits of blogging for small business?
Answer:
- Build Community: Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience.
- Easy Web Publishing Solution: ...Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons... Updating the weblog is a faster process than contacting a web designer with changes or doing the coding and uploading yourself.
- Higher Search Engine Rankings: Search engine marketing is hot. The search market has become the Holy Grail of Internet advertising and continues to grow faster than our expectations. We believe search is actually gaining some market share from other types of online marketing. Business blogging offers an affordable solution for small business. Business bloggers are achieving top search engine rankings because search engines rank based on link popularity and easy to index regular content among other factors. Learning the basic skills of search engine optimization and good content management are keys to better rankings for bloggers.
- Lower Costs: Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet.
- Better Communications: Blogging provides several communication benefits. As indicated by Business Weeks’ Olga Kharif in “Blogging for Business” Dallas Mavericks owner Mark Cuban sees blogging as a time saver instead of providing many interviews blogging gets his message out to many people at once.
Here at Market My Biz Dande we want to blog for you, regularly!
Contact us for details! marketmybizdande@gmail.com
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